top of page

Food & Beverage Wholesale Marketplace

Campbellsplus is a one-stop shop where small businesses can buy from anywhere and sell to anywhere. It's a new way of exploring and connecting.

Overview

Metcash has been championing independent businesses for ~100 years, and is Australia’s leading wholesale distribution and marketing company.

 

As per this initiative, Metcash wanted to build a marketplace that empowers food & beverage suppliers and wholesale buyers to connect and trade. A one-stop shop where small businesses can buy from anywhere and sell to anywhere.


Goals

To Enable Buyers:

  • find new local suppliers & products

  • order from multiple suppliers at one place and one time

  • reduce the time and cost associated with ordering separately 

To Enable Sellers: 

  • expand their customer reach

  • provide a low-effort channel that increases exposure and sales

  • streamline their account management processes

My Role

  • User Research

  • Competitive Analysis

  • Design System

  • Wireframing & Prototyping

  • Testing​

I helped prototype and visualize the end-to-end design of CampbellsPlus website and mobile App from scratch.

Duration

12 months

Design Process

process.png

Empathize with customers

Buyer Problems

buyer+pain_points.png
buyer_img.png

Seller Problems

Group 1.png
sller_pain_points.png

Competitive Analysis

I did a competitive analysis to gain a deeper understanding of the market and customers which allowed us to make informed decisions about how to build and position our online marketplace.

fbu.png
sorted.png
foodbomblogo.png
images.png
Tradesquare (1).png
images (1).png
shoretrade.png

Customer Journey Mapping

Delilah - Exec summary (3).jpg
Delilah - Exec summary (2).jpg

Site Map

Once the customer journeys were finalised, I worked on the site map of the website using Figma.

Sitemap.png

High Fidelity Design

HOME

LOGIN

PDP

PLP

SELLERS

CHECKOUT

Desktop_1440 – 3.png
PDP_nn.png
PLP.png
Seller_list_page_post_mvp-new.png
Checkout-new shipping address (2).png

MOBILE APP

APP_SCREENS_NEW.png
BRAND_1.png
Banners_new.png
bottom of page