Food & Beverage Wholesale Marketplace

Campbellsplus is a one-stop shop where small businesses can buy from anywhere and sell to anywhere. It's a new way of exploring and connecting for small businesses.

Overview

Metcash has been championing independent businesses for ~100 years, and is Australia’s leading wholesale distribution and marketing company.

As per this initiative, Metcash wanted to build a marketplace that empowers food & beverage suppliers and wholesale buyers to connect and trade. A one-stop shop where small businesses can buy from anywhere and sell to anywhere.

Goals

To Enable Buyers:

find new local suppliers & products
order from multiple suppliers at one place and one time
reduce the time and cost associated with ordering separately

To Enable Sellers:

expand their customer reach
provide a low-effort channel that increases exposure and sales
streamline their account management processes

My Role

User Research
Competitive Analysis
Design System
Wireframing & Prototyping
Testing

I helped prototype and visualize the end-to-end design of CampbellsPlus website and mobile App from scratch.

Duration

12 months

Design Process

Empathize with customers

Buyer Problems

Seller Problems

Competitive Analysis

I did a competitive analysis to gain a deeper understanding of the market and customers which allowed us to make informed decisions about how to build and position our online marketplace.

Customer Journey Mapping

Site Map

Once the customer journeys were finalised, I worked on the site map of the website using Figma.

High Fidelity Design

HOME

LOGIN

PDP

PLP

SELLERS

CHECKOUT

MOBILE APP