BJD-Political Website

This is a political campaign website for State Odisha's Leader which was launched before election. People can know about the party, support, donate, get involved if they like.

BJD-screen (1).png

My Role

  • User Research

  • Prototyping

  • UX/UI Design

 I tried out different research and design methods. The main goal of this redesign project was to create a user experience, which reflects the users’ needs better; an interface, which not only easy-to-use, but provides a satisfactory and meaningful usage.

Duration

Overview

My client here is a political party named Biju Janata Dal. It is a regional party based out of the state of Odisha, India. It is named after the former Chief Minister and the architect of modern Odisha, Mr Biju Patnaik.

This was designed before election.They wanted to showcase people of their work and achievements. If people wanted they can support the party by getting involved as a member or volunteer. They can also donate as help. Their main goal was to motivate people to join their movement.

6 weeks

Problem

The website was created 15 years ago, since then only the content has changed, and it is managed with apparently very limited resources. The design patterns are outdated. Overall, the current look of the homepage does not serve as a trust creating factor during the first-impression

Solution

To solve the problem of users what I did was, I conducted several detailed user interviews. User Interviews helped me to understand their work process, what are their pain points and what are the things that would make their work more easy.

process-bjd.png

Research

To determine the redesign goals, first we got to know the website, our client and the users (& their needs). During this part of the process, we applied the following research methods.

Group 16.png

Some of the main findings:

  • the information architecture and the applied navigation systems are confusing, navigation choices are not logical.

  • link names and button labels don’t match the content

  • the homepage does not leave the user with a positive first-impression

  • The homepage is overloaded with too much content and sections which is making it clumsy.

  • There are many visual design issues (like alignment problems

  •  not only the visual design and some content are outdated, the functions offered by the site does not follow the trends

Best Practices/ Competitive Analysis

To identify the interface solutions that are widely used on this kind of websites, I looked at other political party websites, and organized the patterns for each main sections of the website (like homepage header, body and footer; other key pages).

Some examples of the best practices collected:

  • These websites maintain the theme colour of their party

  • I could identify what users search for on a political website

  • The users are goal-oriented: they visit these kind of websites only when they really need to.

User Persona

persona1.png
persona2.png

Informational Architecture

info architech.png

Wireframe

To identify the interface solutions that are widely used on this kind of websites, I looked at other political party websites, and organized the patterns for each main sections of the website (like homepage header, body and footer; other key pages).

Some examples of the best practices collected:

Homepage (1).png
Contribute.png
Inner Page.png

Final Screens

bjd-home-screen.png
about-bjd-new.jpg
contribute-page.jpg